Kelsea Reeves — Advertising based in Texas

Ludus Tours

Campaign Strategy Book

A rebranding strategy

ForLudus Tours RoleCopywriter
DateDec 2014

Copy for the campaign book

Copy for the campaign book

Copy for the campaign book

Conducted and analyzed the primary research for the campaign

Conducted and analyzed the primary research for the campaign

Conducted and analyzed competitive analysis

Researched and determined social media optimization and KPI’s as well as photoshopped mock ups of the presented campaign